https://www.backlight.uk/events daily 0.75 2025-06-02 https://www.backlight.uk/events/blackpoundreportlaunch monthly 0.5 2021-11-14 https://www.backlight.uk/home daily 1.0 2025-06-04 https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/5b6fe7a7-1c02-4a99-a237-fb30cc9c018e/LydiaAmoah+Headshot+1.jpeg Home - Lydia Amoah is a visionary business leader, market strategist, and the founder of the Black Pound Report. She has transformed how businesses understand and engage with Black, Asian, and Multi-Ethnic consumers, ensuring they capitalise on untapped market potential. A Leading Authority in Market Insights Lydia’s research and expertise have helped brands across multiple industries maximise revenue and market share by using data to inform their business strategies. Her expertise spans: Consumer Insights & Market Intelligence – Helping brands identify growth opportunities. Leadership & Executive Coaching – Equipping business leaders with the skills to engage emerging markets. Marketing & Strategy – Ensuring brands optimise their campaigns for diverse audiences. https://www.backlight.uk/about-1 daily 0.75 2025-06-04 https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/77299064-f61f-40c0-87cb-20941b6c1d0b/BPR_MockUp_2+page+colour+inlay.png https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/b2887bee-a2db-437a-955a-19e016e13c39/The+Telegraph+Logo.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/3064b73d-0c68-48a0-93cd-510555f1ac71/Zappi+Logo+square.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/1636292653097-4UO05QS6BEGT91A6VETI/bbc.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/1636061481193-YPZK8VZ767J46SNIOKGX/IPA.png About https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/7f88f5d2-6ee2-47cf-8f31-c4c02f18bec2/snapchat+logo+square+2.png About - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.backlight.uk/brand-advance-case-study daily 0.75 2025-06-02 https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/76a33568-a05b-475a-998d-417a5ab9584e/Shelley-Biston-Headshot.jpg Brand Advance Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.backlight.uk/cross-cultural-communications daily 0.75 2025-06-02 https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/1636570239556-TSURHDAH0PBOEYCEQNNW/CCC.jpg Cross Cultural Communications - Unified by a human anthem for change Everyone is different. We all have our own backstories, our own beliefs and behaviours. This empowering interactive workshop focuses on allyship by exploring the cultural beliefs, biases and privileges of each member of the group. It addresses how to have those hard conversations, discusses the importance of diverse opinions, and will root learning in a place of understanding. Workshop Duration: 2 hours Email us to find out more hello@backlight.uk https://www.backlight.uk/inclusive-language daily 0.75 2025-06-02 https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/1636570311043-MG19UFKW8GIAVQKA7UCK/CCC.jpg Inclusive language - Language needn’t be a minefield Nobody wants to feel excluded or say the wrong thing. Our inclusive language programme opens the conversation and identifies blind spots in your organisation that can promote negative stereotypes and discrimination against gender, sexuality, race, ability, disability, age, and class. Workshopping as a team, participants will gain an awareness of emerging language sensitivities and learn how to deal with potentially problematic language. Workshop Duration: 2 Hours Email us to find out more hello@backlight.uk https://www.backlight.uk/inclusive-behaviours daily 0.75 2025-06-02 https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/1636570376702-X2X73JOJ3NIP16BODCH7/CCC.jpg Inclusive Behaviours - Inclusivity isn’t a tick box exercise; it must be part of your genetic code. True inclusivity in the workplace enables everyone to feel valued; it instils mutual respect in an environment where each person feels relevant, understood and respected. Our inclusive behaviours programme looks at how to create an environment where everyone feels safe to speak; where diverse opinions are heard and excluding behaviours are challenged. Fed by input from others, decisions become objective and led by the data as your talent works together to help each other succeed. Workshop Duration: 2 Hours Email us to find out more hello@backlight.uk https://www.backlight.uk/targeting-and-representing-overlooked-audiences-the-black-pound-perspective daily 0.75 2025-03-25 https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/1636570444072-77C6Z5E6NS0XPXHRRSNL/CCC.jpg Targeting and Representing Overlooked Audiences - The Black Pound Perspective - You can only be relevant when you reflect the world outside. The last piece of significant research into Black, Asian and Multi-Ethnic spend was in 2012. So where do you turn when you need more up-to-date insights? Drawing on data from the latest Black Pound Report, this programme gives you a deeper understanding of this powerful and underrepresented demographic. You’ll explore representation issues that prevent brands from engaging and learn how to identify blind spots so that new campaigns are inclusive and consistently hit target. Workshop Duration: 2 Hours Email us to find out more hello@backlight.uk https://www.backlight.uk/leadership daily 0.75 2025-03-25 https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/1636569919266-BGFTJC7JJO2IOTY743JV/CCC.jpg Leadership - Defining you and your business. Your leadership style defines the culture you promote in your business. But where do you start? What changes can you make to become a more inclusive and successful leader? Sharpen your cultural intelligence. Examine the key areas that impact equity, diversity and inclusivity in your organisation. This impactful, upward leadership course will show you how to transform vulnerabilities into strengths, identify areas for change, and draw up an actionable vision for change together with a step-by-step plan on how to achieve it. Workshop Duration: Bespoke Email us to find out more info@backlight.uk https://www.backlight.uk/bespoke-workshop daily 0.75 2025-06-02 https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/1636570033886-E7U3NDR09MEED47QS352/CCC.jpg Bespoke - Bespoke Workshop Please get in touch if you would like a bespoke workshop built to your needs. info@backlight.uk https://www.backlight.uk/privacy-policy daily 0.75 2025-06-02 https://www.backlight.uk/black-pound-report daily 0.75 2025-06-04 https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/3cb4350f-cb35-4b10-b284-936ad5d23f09/BPR_MockUp_3+square+crop.png Black Pound Report - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/3c829907-5532-450b-beea-6c9fcccebe26/Edward+Enniful.jpeg https://images.squarespace-cdn.com/content/v1/6102d8442db7c21fd88e9028/c376a1d7-58ad-4cf2-b5e4-09000ec09f01/Diverse+women+talking.jpg Black Pound Report - 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