About Backlight

Backlight is an award-winning research and insights Agency specialising in unlocking the spending power, habits, and behaviours of Black, Asian, and Multi-Ethnic audiences across the UK. Our mission is to empower Ad Agencies, Media Owners and Businesses to authentically engage through our data-driven insights, inclusive strategies, and cultural expertise.

Open magazine with articles on the Black Pound Report and the multi-ethnic consumer, featuring colorful pages and graphics against a light blue background.

Ready to take your business to the next level with inclusive strategies and data-driven insights? Contact us to learn more about our services, schedule a consultation, or request a copy of the Black Pound Report.

It starts with a conversation

Initial consultations last 30 minutes

Meet the Team

  • Lydia Amoah

    Lydia Amoah

    FOUNDER

  • A woman with short, wavy dark hair and light skin, wearing an orange button-up shirt, standing against a plain white wall.

    Ozoda Muminova

    DATA AND INSIGHT LEAD

  • A young woman with long, wavy auburn hair, smiling, wearing a black dress with white daisy patterns on the sleeves, standing against a plain white background.

    Julia Mior

    MARKETING

  • Portrait of a woman in a red dress against a neutral background

    Adanma Baptiste

    DATA SCIENTIST

 

Our Clients

We’re proud to have worked with some of the world’s most influential brands and organisations.

 

Case Studies

The changes we make, and the results our clients see are real.

  • A man with dark hair and a beard smiling, wearing a brown checkered blazer, white shirt, and blue polka-dotted tie, standing indoors against a teal wall.

    Simon Frazier, IPA

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  • A woman with blonde, curly hair wearing a black and white animal print top, looking at the camera with a neutral background.

    Ali Hanan, Creative Equals

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  • Close-up portrait of a smiling woman with long brown braided hair, wearing a yellow patterned top, in an indoor setting with blurred background.

    Shelley Bishton, News UK

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