AVAILABLE NOW!
The Black Pound Report 2022 - A Study of the Multi-Ethnic consumer
Access a FREE Extract of The Black Pound Report.
Invest in your copy today
& see the bottom line flourish.
Black Pound Report, Shelley Bishton, Head of Creative Diversity, News UK
Market research samples do not need any quotas for race, ethnicity, sexuality and disability. So how can we ever say research is nationally representative without this? Therefore, we must unravel, question, and further interrogate our research and data assumptions.
The Black Pound Report has put so much effort into the Black, Asian and Multi-Ethnic demographic to get this unique insight. It shows that they have previously been underrepresented in other market research.
Black Pound Report, Dino Myers-Lamptey, Founder of The Barber Shop
Consumers make more moral choices regarding how and when they spend their pounds. Hence, it’s essential to take action on inclusive organisational change, share your progress, and bring consumers along the journey with you.
Black Pound Report, Gemma Charles, Deputy Editor, Campaign UK
I had the privilege of exploring insights from The Black Pound Report. I was surprised that Black, Asian, and Multi-Ethnic consumers engage more with national newspapers and magazines than the general population. This highlights the value of resources like The Black Pound Report, no matter how many years of industry experience one may have.
Featured In
