The Black Pound Report 2022 is the most comprehensive research into the Black, Asian and Multi-Ethnic consumer ever carried out in the UK.

The report shows the economic power of the Multi-Ethnic individual as a consumer and highlights the opportunity for brands and businesses to reach this growing audience.

The report reveals the average monthly disposable income of the Multi-Ethnic consumer is £375 million equating to an annual disposable income of £4.5 billion. This makes it one of the world’s most exciting and untapped audiences.