AVAILABLE NOW!

The Black Pound Report 2022 - A Study of the Multi-Ethnic consumer

About The Black Pound Report.

The Black Pound Report is the highly anticipated deep dive on the UK’s Black, Asian and Multi-Ethnic consumer spending power, untapped potential and profitability.

Giving you the tools to understand the multi-ethnic consumer beyond a single, homogenous segment and delivering the ground-breaking insights that underline diversity and inclusion as the key to business progression.

INVEST IN YOUR FULL COPY NOW!

INVEST IN A SECTION OF THE REPORT

Featured In

View All Press

Black Pound Report, Shelley Bishton, Head of Creative Diversity, News UK

Market research samples do not need any quotas for race, ethnicity, sexuality and disability. So how can we ever say research is nationally representative without this? Therefore, we must unravel, question, and further interrogate our research and data assumptions.

The Black Pound Report has put so much effort into the Black, Asian and Multi-Ethnic communities to get this unique insight. It shows that they have previously been underrepresented in other market research.

Black Pound Report, Dino Myers-Lamptey, Founder of The Barber Shop

Consumers make more moral choices regarding how and when they spend their pounds. Hence, it’s essential to take action on inclusive organisational change, share your progress, and bring consumers along the journey with you.

Black Pound Report, Gemma Charles, Deputy Editor, Campaign UK

I had the privilege of seeing a few insights uncovered by The Black Pound Report. I was surprised by the finding that Black, Asian and Multi-Ethnic consumers spend more time engaging with national newspapers and magazines than the general population. It shows that there’s much to learn from resources like The Black Pound Report, regardless of how many years of industry experience you have.

Can you afford to ignore this market?

68.2 m people live in the UK

18% (10.8m) are from Black, Asian and Multi-Ethnic backgrounds.

The latest report reveals the average monthly disposable income of the Multi-Ethnic consumer is £375 million, equating to an annual disposable income of £4.5 billion. This makes it one of the world’s most exciting and untapped audiences.

Who do you want to speak to? The 84% who are white or to everyone? Diversity is the new currency.

Inclusive Engagement

It’s a fact: inclusive engagement increases profitability. Why create a campaign that 16% of your demographic can’t relate to instead of curating one that speaks to all? This extensive report evidences the untapped potential of Black, Asian and Multi-Ethnic spending. The Black Pound Report puts powerful stats at your fingertips so you can make a business case for change.

Represent people in the right way and your bottom line will flourish.

Did you know that Black, Asian and Multi-Ethnic audiences’ consumer decisions are driven more by ethical considerations than the general population?

Ethical Consumption and Diversity

64% of Black, Asian and Multi-Ethnic Consumers buy more Fair Trade Products vs 47% of the General Population

64% of Black, Asian and Multi-Ethnic Consumers buy local whenever they can vs 56% of the general population.

This is not a quick fix.

By partnering with cultural change agencies like BACKLIGHT you invest in long-lasting transformation that supports a healthy business, economy and society.

Book a complimentary 15-minute consultation to understand how to turn The Black Pound Report learnings into real DEI actions for your organisation.

LET'S TALK

As a long-time champion of diversity, equity and inclusion issues within travel, TTG welcomed with open arms the opportunity to partner with Backlight to cover The Black Pound Report earlier this year. The report opened our eyes to the extent of the market yet untapped by our travel agent readers and the often small – but critical – changes to the service required to serve Black travellers better. Beyond breaking down the report's findings clearly for us to work with, Lydia also wrote a highly informative and emotive piece that brought the report's findings to life through her travel experiences. Travel is undoubtedly an inclusive industry, if not yet as diverse as it could be. It is undoubtedly on a positive journey towards a better, more diverse and inclusive future, and milestone publications like The Black Pound Report will only accelerate this process. Further publications of this nature would be highly welcome. TTG would be delighted to work closely with Lydia, Backlight and other stakeholders to ensure any future research or advocacy work is amplified to the furthest extent possible within the travel industry.
James Chapple ⁠— News Editor, Travel Trade Gazette
The Black Pound Report provides great insight into the landscape of this consumer group. The needs and challenges they face and how we as businesses can look to engage, providing solutions and product offerings that align and benefit the consumer. Whilst ensuring a conscious and inclusive approach to our brand positioning. Consumers expect alot more from brands; rightly so; brand values have been brought to the forefront and must be weaved throughout the entire business operation. Transparency around this element is vital and will help build and maintain LTV.
The report highlights this key consumer group's enormous potential and the undeniable reality that they are undervalued and underserved.
The report is comprehensive and plugs a gap!
Pascale Revell ⁠— Autier (italic relates to Black Pound Report)
Thank you for providing such a comprehensive report. For us at Hatch, the report has given us confirmation of the importance of the work we do. We are working hard to create a welcoming environment by truly understanding and listening to the founders with whom we work with as. Especially as we look to further our programme support to those from minority groups who identify as LGBTQ+ and those with a disability.
Susie Sek ⁠— Hatch Enterprise
I'm so excited to have discovered the Black Pound Report! It provides invaluable data and insight into the power of the Black British Entrepreneur community. It opens up many possibilities when pitching creative strategies and campaigns to global brands and creatives. With this report, I now have the necessary information to present a sound and well-researched proposal and illustrate the potential of this community in a way that speaks both the creative and corporate language. I highly recommend this report for any individual or agency looking to unlock the potential of this powerful and inspiring demographic!
Jamie Wallace ⁠— Origin
Thank you so much for the report - I'm thrilled to have a copy which will be invaluable for my work with brands and in the arts and culture.
Elma Glasgow ⁠— Aspire Black Suffolk
The Black Pound Report is the most comprehensive and intelligent report I’ve seen. It has every bit of data I need to provide my clients with full proof of business cases regarding why they should feature and target ethnic groups in their communications. The BPR, therefore, is invaluable in allowing us to fuel our client's understanding and, in turn, make fundamental changes to sales and inclusion within their businesses.
Rich Miles ⁠— CEO of The Diversity Standards Collective
I’ve been in the beauty industry for 20 years fighting for more diversity and inclusivity. I think money talks, and it’s great to have facts and figures to support the fact diversity is a win-win for everyone on every front, from profit to creating a better culture and society for everyone. It’s great the Black Pound Report can have stats to support what many of us campaigning for diversity in beauty have been saying for years.
Ateh Jewel ⁠— Multi-Award-Winning Beauty Journalist, Influencer, Broadcaster and Diversity Advocate
For Black History Month 2022, Lydia delivered a fireside chat with our CEO Suzanne.
Everyone agreed that the event was truly inspirational and helped us all think about how we can be allies to all cultures and embrace diversity within Mobkoi.
Tash Oliveira — Analytics Operations Manager, MOBKOI