Media Planning Toolkit

In a knowledge economy, know more.

BACKLIGHT’s inclusive media planning toolkits give you exclusive access to data from the industry-revered Black Pound Report.

BACKLIGHT
Media Planning Toolkit

Plug into high impact data that brings you the latest survey-based statistics on untapped Black, Asian, and Multi-Ethnic consumer spend and media consumption. Fuel game-changing campaign decisions based on hard facts and boost brand reach by identifying the media mix that lets you drive up meaningful results in the right way.

BACKLIGHT’s media toolkit is fully integrated with Telmar and gives you access to:

  • extensive, actionable insights

  • granular intelligence into Black, Asian, and Multi-Ethnic consumer spend, behaviour and media consumption

  • cross channel marketing data

  • targeted data metrics

  • enriched data segmentation you can drill down on

  • proprietary algorithms to calculate reach and frequency

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BACKLIGHT

Pen Portraits

Don’t have the budget for our complete toolkit? Download our essential snapshot of actionable statistics and Black, Asian, and Multi-Ethnic consumer marketing data to inform your campaign decisions and extend inclusive reach in a way that counts.

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Diversity Playbook

Inclusive recruitment isn’t just a buzzword, it’s the key to positive growth.

The way you recruit and manage talent not only has the power to shape your brand’s cultural intelligence, but can foster an evolving workplace that thrives in the creative richness of its multi-cultural and diverse staff. Our inclusive recruitment HR handbook sets benchmarks for change and gives you the tools you need to recognise and eradicate unconscious bias and learned stereotypes through culture diagnostics, effective role modelling, and proven strategies that unlock the potential of a workforce that openly reflects the world outside.

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Stopit Protocol Policy

Your best practice guide to hate hacks in the workplace.

Written by Lydia Amoah following a very public hate hack on her, Stopit Protool gives you essential best-practice tools to manage racism and bullying in the workplace, showing you how to:

Deal with workplace racism and bullying

Report the case to the police

Support affected employees

Adapt crisis management guidelines

Updated Policy Coming Soon