You can only be relevant when you reflect the world outside.
The last piece of significant research into Black, Asian and Multi-Ethnic spend was in 2012. So where do you turn when you need more up-to-date insights? Drawing on data from the latest Black Pound Report, this programme gives you a deeper understanding of this powerful and underrepresented demographic. You’ll explore representation issues that prevent brands from engaging and learn how to identify blind spots so that new campaigns are inclusive and consistently hit target.
Workshop Duration: 2 Hours
Email us to find out more
hello@backlight.uk